Take Action

There are a lot of things you can do to help the animals who are subjected to cruel and painful experiments every year.   You don’t have to be a kale-eating tree-hugger to live a cruelty-free life. You can make small changes to live a less harmful life. Here are some ways that you can help:

  1. Support Humanely Manufactured Products

    Don't buy products tested on animals. There are affordable alternatives that are widely available in South Africa. Every sale from a BWC endorsed range is one less from a company that tests on animals. All companies listed on our Humane Guide have been audited by Beauty without Cruelty and certified as humane and ethical. Support these companies and tell your friends.

  2. Make Your Consumer Voice Heard

    Write letters or use social media to reach out to companies who test on animals and tell them why you will no longer support them. Phone your local radio station or write letters to the newspaper to help bring animal testing into the spotlight and to encourage people to oppose it. Every bit helps.

  3. Petition to Government

    Print out the petition, and have it filled. The South African government does not accept online petitions.  Take copies of the petition to your work or your school to collect signatures. 

    Download Petition

  4. Join our Protests and Events

    Beauty without Cruelty holds several protests to oppose animal testing and needs as many people as possible to attend. You can also support by supporting BWC fundraisers.

    Follow our Facebook page for details:
    Beauty without Cruelty 

  5. Tell your Friends & Family

    Share the Humane Guide with your friends and family.  Share it on Twitter and Facebook and tell as many people as possible. 

  6. Donate

    Beauty without Cruelty is a non-profit organisation and survives solely off donations from the public. Along with the funds we need to conduct our investigations, the printing of our magazine for members, leaflets, flyers, outreach material, educational events and more, we also urgently need to cover external costs such as the feeding costs of eleven rescued Chacma baboons intended for biomedical research at UCT. You can support us in a number of ways from becoming a member, donating goods, buying our merchandise or simply by direct cash donations. Note: Company and 10 year memberships are tax deductible, as are donations.

  7. Encourage Companies to Apply for Endorsement

    If a company claims to not test on animals and if they are certain of their humane status, encourage them to apply for an audit by Beauty without Cruelty. If they pass our criteria we will list them in our Humane Guide.

Endorsement is Free

Advertising Standards Authority states that companies must be able to provide proof of their humane claims. Beauty without Cruelty is an accepted independent organisation able to audit such proof.

Apply for Endorsement


Ask the experimenters why they experiment on animals, and the answer is 'Because the animals are like us.' Ask the experimenters why it is morally OK to experiment on animals, and the answer is: 'Because the animals are not like us.' Animal experimentation rests on a logical contradiction.” - Professor Charles R. Magel (1980)