Apply for Endorsement (Free)

There is no charge made to companies whose products are endorsed by Beauty without Cruelty ever. Companies endorsed by us may with arrangement, use the BWC name and logo on their products free of charge. 

Before applying please read our criteria for endorsement, note that we do not endorse any products with ingredients obtained as a result of the suffering or death of an animal. Please complete the form, and we will contact you to begin the audit.







Endorsement is Free

Advertising Standards Authority states that companies must be able to provide proof of their humane claims. Beauty without Cruelty is an accepted independent organisation able to audit such proof.

Apply for Endorsement


Ask the experimenters why they experiment on animals, and the answer is 'Because the animals are like us.' Ask the experimenters why it is morally OK to experiment on animals, and the answer is: 'Because the animals are not like us.' Animal experimentation rests on a logical contradiction.” - Professor Charles R. Magel (1980)