Before applying please read our criteria for endorsement, note that we do not endorse any products with ingredients obtained as a result of the suffering or death of an animal. Please complete the form, and we will contact you to begin the audit.
Advertising Standards Authority states that companies must be able to provide proof of their humane claims. Beauty without Cruelty is an accepted independent organisation able to audit such proof.
Ask the experimenters why they experiment on animals, and the answer is 'Because the animals are like us.' Ask the experimenters why it is morally OK to experiment on animals, and the answer is: 'Because the animals are not like us.' Animal experimentation rests on a logical contradiction.” - Professor Charles R. Magel (1980)